KfW YouTube Ads: Top Commercials and Video Campaigns

#2650 YouTube advertiser by spendFintechGermanyVerify on Google Ads Transparency Center

KfW is Germany's state-owned promotional bank, offering financing and loans for small and medium-sized enterprises, environmental initiatives, and housing. Its YouTube advertising includes 17 video ads across 2 markets, generating 24.1M views. Video campaigns prominently feature development programs such as ERP loans for innovation and digitalization alongside employer branding topics.

Est. total spend
$265K – $651K
All-time, estimated range
Ads indexed
17
Total views
24.1M
Markets
2
Countries the ads ran in

Most-viewed KfW YouTube ads

Top 17 by views · list updated

About KfW

KfW is Germany's state-owned investment and development bank headquartered in Frankfurt am Main. Founded in 1948, it provides promotional loans and financing for small and medium-sized enterprises, environmental and climate protection, residential housing, municipal infrastructure, and international development projects. Owned by the Federal Republic of Germany (80%) and the German federal states (20%), it is one of the world's largest national promotional banks.

Company
Kreditanstalt für Wiederaufbau
Category
State promotional bank
Headquarters
Germany
Advertises in
2 countries

KfW YouTube ads — FAQ

KfW is Germany's state-owned investment and development bank headquartered in Frankfurt am Main. It provides promotional loans and financing for small and medium-sized enterprises, environmental and climate protection, residential housing, municipal infrastructure, and international development projects.
KfW's YouTube ads primarily focus on promotional business loans for digitalization and innovation, such as the ERP loan programs. Other video campaigns highlight specific customer success projects, institution values, and workplace culture topics like training and work-life balance.
KfW relies mostly on vertical video formats suitable for Shorts, alongside standard horizontal spots. In terms of duration, the bank uses a wide range of video lengths, with a strong focus on in-depth spots running over one minute.
KfW advertises on YouTube entirely in German, reflecting its primary role as a German national promotional bank.
AdSee has indexed 17 YouTube ads from KfW, with 24.1M views in total, shown in 2 countries.
KfW's YouTube ads in the AdSee library ran most often in Germany and the Netherlands.
AdSee estimates KfW's YouTube ad spend at $265K – $651K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KfW.
The most-viewed KfW ad in the AdSee library is “KfW — ERP-Förderkredit Innovation”, with 6.5M views on YouTube.
KfW's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12111588714208034817?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.