The initial abstract pink background and the appearance of the KFC logo.

The ad opens with a soft pink background and an abstract oval shape. The KFC Peru logo appears in the center of the oval, with the text 'KFC Perú' below it. The scene then transitions to a close-up of a KFC 'Big Box Verano' meal, featuring fried chicken, french fries, coleslaw, and a drink. The meal is presented on a red background with text overlays. The ad concludes by returning to the abstract pink background with the text 'Big Box Verano | KFC' and then the KFC Peru logo again.