The vibrant red color and the prominent KFC logo.

The ad opens with a bright red background and the KFC logo. It then transitions to a close-up of a bucket of KFC chicken and fries, with a side of dipping sauce. The camera zooms out slightly to reveal more fries and chicken pieces. The text "NUEVA SALSA DE VERANO" appears on a small red banner. The ad ends with a blurred shot of the KFC logo and tagline.