The Kaup24 logo and the bright blue and green color scheme.

The ad opens with the Kaup24 logo on a blue background. It transitions to a bright green background with abstract shapes and black shopping bags. The text 'ALE PLUS' appears on a shopping bag, with 'ЭКОНОМЬ' and 'БОЛЬШЕ!' on either side. The scene then shifts to a white background with product images (perfume, pillows, thermos, makeup vanity, Monopoly, Lego, microwave) and the Kaup24 logo. A discount of '-40%' is prominently displayed. The ad shows app store icons for Apple and Google Play. Finally, it shows a smartphone screen displaying the Kaup24 app interface and download buttons.