A cardboard backpack decorated with colorful tape.

The ad opens with a close-up of a cardboard background, then transitions to a cardboard backpack decorated with colorful tape. The backpack has the logo 'kaup24.ee' on it. Text appears on screen, and the ad shows a MacBook Air and a Dyson Airwrap hair styler as special offers. Finally, it shows a smartphone screen with app store download buttons and text about free delivery.