The Jacobs logo and the close-up of coffee cherries.

The ad opens with the Jacobs logo and a blurred background. It transitions to a woman holding a bag of Jacobs Origins coffee. The video then shows close-ups of coffee cherries on a branch, followed by roasting coffee beans with steam. It then shows coffee dripping into a cup. The ad then splits into multiple screens showing coffee beans from Brazil, a bag of Jacobs Origins coffee, a tuk-tuk, and a landscape in Colombia. It then shows coffee beans from Uganda, a couple enjoying coffee, and a crane illustration. Finally, it shows a collection of Jacobs Origins coffee products.