The initial blurred Jacobs logo with a golden stripe.

The ad opens with a blurred shot of the Jacobs logo and then transitions to a woman holding a bag of Jacobs Origins coffee. The video then shows close-ups of coffee cherries on a branch, followed by roasted coffee beans with steam rising. A single drop of espresso falls into a cup, and then a close-up of the crema on top of the espresso. Finally, a couple is shown laughing and enjoying coffee on a couch, followed by product shots of various Jacobs Origins coffee bags and a jar of instant coffee.