The bright orange background and the distinctive 'itsme' logo.

The ad opens with a close-up of the 'itsme' logo on a bright orange background. The logo then transitions to reveal a smiling man peeking from behind green leaves. Text appears on the left side of the screen, overlaying a yellow shape. The man's face fills the right side of the screen, with the 'itsme' logo appearing on his forehead in the final shot.