The initial dark and mysterious shot of a character in a hat and jacket, combined with the dramatic music.

The ad opens with a dark, gritty scene featuring a character in a hat and jacket, then transitions to a close-up of a man in overalls adjusting a gold chain. The next scene shows a man with blonde hair and overalls, followed by a shot of multiple bald men in suits surrounding someone. The ad then shows a bloody, abstract red visual, followed by a person falling. The final scenes show Eminem in overalls, looking intense, and then a poster-like image with the main characters facing off.