IO Interactive YouTube Ads and Video Campaigns

#3118 YouTube advertiser by spendGaming AppsDenmarkVerify on Google Ads Transparency Center

IO Interactive is a Danish video game developer and publisher known for creating the stealth-action Hitman series and developing AAA multiplatform titles. Across 19 video ads and 18.9M views in 3 markets, its YouTube advertising centers on major game releases and updates. Prominent campaigns highlight 007 First Light pre-orders and Hitman World of Assassination events.

Est. total spend
$37.7K – $509K
All-time, estimated range
Ads indexed
19
Total views
18.9M
Markets
3
Countries the ads ran in

Most-viewed IO Interactive YouTube ads

Top 19 by views · list updated

About IO Interactive

IO Interactive is a Danish video game developer and publisher best known for creating the stealth-action Hitman series, as well as titles like Kane & Lynch and Freedom Fighters. Founded in 1998 in Copenhagen, the studio operates independently with international offices in Sweden, Spain, and the UK. It develops and publishes AAA multiplatform titles globally using its proprietary Glacier game engine.

Company
IO Interactive A/S
Category
Video game development studio
Headquarters
Denmark
Advertises in
3 countries

IO Interactive YouTube ads — FAQ

IO Interactive is a Danish video game developer and publisher best known for the Hitman series, Kane & Lynch, and Freedom Fighters. Based in Copenhagen, the studio develops and publishes AAA multiplatform video games internationally using its proprietary Glacier engine.
IO Interactive's YouTube ads center on video game releases and promotions. Recurring campaigns feature Hitman World of Assassination content, including an Eminem vs. Slim Shady Elusive Target event, as well as trailers, pre-order bonuses, and edition upgrades for 007 First Light.
IO Interactive utilizes an even mix of vertical Shorts-style videos and traditional horizontal formats. Most of the studio's ads are short spots running up to 30 seconds.
IO Interactive advertises on YouTube primarily in French and German, alongside English-language video campaigns.
AdSee has indexed 19 YouTube ads from IO Interactive, with 18.9M views in total, shown in 3 countries.
IO Interactive's YouTube ads in the AdSee library ran most often in Germany, France and Argentina.
AdSee estimates IO Interactive's YouTube ad spend at $37.7K – $509K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by IO Interactive.
The most-viewed IO Interactive ad in the AdSee library is “Hitman World of Assassination: Eminem vs. Slim Shady”, with 3.8M views on YouTube.
IO Interactive's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03075429663221219329?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.