Views1.9M1.9M
Published16 Apr 202616 Apr 26
AI
The text "Als je niet van wartaal houdt." (If you don't like nonsense) appears prominently on screen.
The ad opens with a man at an ice cream counter, asking a woman if she likes 'wartaal' (nonsense). He then explains he invests in bonds and private equity, to which she responds with 'What nonsense'. The scene shifts to show ice cream flavors, a payment terminal, and a phone displaying an investment app. The ad shows people interacting in a cafe setting, with a focus on the concept of 'rounding up' purchases to invest. The pacing is quick, intercutting between dialogue, product shots, and app interfaces. The final scene shows an older man and a child at a table, with the child eating ice cream, and the man looking thoughtful.
ING — Rond af & Beleg
- Brand
- ING Nederland
- Landing page
- Domain
- ing.nl
- Language
- NL
- Countries
- NL
View count history
16 Apr18 Jul20 Oct


















