ING YouTube Ads and Video Campaigns

#962 YouTube advertiser by spendFintechNetherlandsVerify on Google Ads Transparency Center

ING is a primary financial institution based in the Netherlands, providing personal banking, commercial loans, mortgages, and investment services. Across 3 markets, its YouTube advertising features 100+ ads with 95.6M views, highlighting mobile app features, savings tools like Spaarslot, home upgrades, and business financing.

Est. total spend
$1.1M – $2.6M
All-time, estimated range
Ads indexed
139
Total views
95.6M
Markets
3
Countries the ads ran in

Most-viewed ING YouTube ads

Top 20 by views · list updated

ING Nederland — ING — Rond af & Beleg (YouTube video ad)0:30

ING Nederland

ING — Rond af & Beleg

7.6M views
ING Nederland — ING — ING Quick Check: Business Growth Financing (YouTube video ad)0:20

ING Nederland

ING — ING Quick Check: Business Growth Financing

5.4M views
ING Nederland — ING — Spaarslot (YouTube video ad)0:06

ING Nederland

ING — Spaarslot

4.7M views
ING Nederland — ING — Upgrade je huis (YouTube video ad)0:06

ING Nederland

ING — Upgrade je huis

4.6M views
ING Nederland — Tijdelijk Spaarslot (YouTube video ad)0:06

ING Nederland

Tijdelijk Spaarslot

4M views
ING Nederland — ING - Tijdelijk Spaarslot (YouTube video ad)0:06

ING Nederland

ING - Tijdelijk Spaarslot

3.9M views
ING Nederland — AppDate. De update van je ING App. (YouTube video ad)0:06

ING Nederland

AppDate. De update van je ING App.

3.7M views
ING Nederland — ING - Voetbaldromen (YouTube video ad)1:00

ING Nederland

ING - Voetbaldromen

2.5M views
ING Nederland — ING Rond af & Beleg (YouTube video ad)0:06

ING Nederland

ING Rond af & Beleg

2.4M views
ING Nederland — ING — Spaarslot (YouTube video ad)0:15

ING Nederland

ING — Spaarslot

2.3M views
ING Nederland — ING — Rond af & Beleg (YouTube video ad)0:30

ING Nederland

ING — Rond af & Beleg

2.2M views
ING Nederland — ING — Quick Check (YouTube video ad)0:20

ING Nederland

ING — Quick Check

2.2M views
ING Nederland — Gluren bij de buren (YouTube video ad)0:15

ING Nederland

Gluren bij de buren

2M views
ING Nederland — ING — Rond af & Beleg (YouTube video ad)0:53

ING Nederland

ING — Rond af & Beleg

1.9M views
ING Nederland — ING Starterspakket - Start your new business (YouTube video ad)0:06

ING Nederland

ING Starterspakket - Start your new business

1.6M views
ING Nederland — ING Starterspakket - Start your business with benefits (YouTube video ad)0:15

ING Nederland

ING Starterspakket - Start your business with benefits

1.5M views
ING Nederland — Fintech Savings Goal Ad with Humorous Face Overlay (YouTube video ad)0:20

ING Nederland

Fintech Savings Goal Ad with Humorous Face Overlay

1.5M views
ING Nederland — ING — Upgrade je huis (YouTube video ad)0:15

ING Nederland

ING — Upgrade je huis

1.3M views
ING Nederland — ING Rond af & Beleg: Investing made easy (YouTube video ad)0:20

ING Nederland

ING Rond af & Beleg: Investing made easy

1.3M views
ING Nederland — ING - Boost Orange (YouTube video ad)0:06

ING Nederland

ING - Boost Orange

1.2M views

See all 139 ING ads

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About ING

ING is a primary financial institution in the Netherlands offering personal banking, commercial loans, mortgage solutions, and investment services. The domain ing.nl operates as the local portal for retail and corporate banking customers in the Dutch market. Tracing its origins back to 1881 and established in its modern form in 1991, ING is headquartered in Amsterdam and operates as part of the global ING Groep N.V.

Company
ING Bank N.V.
Category
Banking and financial services
Headquarters
Netherlands
Advertises in
3 countries

ING YouTube ads — FAQ

ING is a financial services institution based in the Netherlands that provides personal banking, business loans, mortgages, and investment solutions to retail and corporate clients.
ING's YouTube video ads focus on banking tools and features, such as round-up investing, temporary savings locks, app updates, home upgrade financing, and business growth loans.
ING uses an even mix of vertical Shorts and standard horizontal video ads, with the vast majority running as short spots under 15 seconds.
ING runs its YouTube video advertising entirely in Dutch, serving its primary market in the Netherlands.
AdSee has indexed 139 YouTube ads from ING, with 95.6M views in total, shown in 3 countries.
ING's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium and Germany.
AdSee estimates ING's YouTube ad spend at $1.1M – $2.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ING.
The most-viewed ING ad in the AdSee library is “ING — Rond af & Beleg”, with 7.6M views on YouTube.
ING's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17836999730043813889?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.