If YouTube ads: top video campaigns and commercials

#2123 YouTube advertiser by spendInsuranceNorwayVerify on Google Ads Transparency Center

If provides property and casualty insurance products across Norway, including vehicle, property, and travel coverage. The brand's YouTube advertising spans 2 markets and features 20+ video ads with 26.3M total views, frequently highlighting themes like car and travel protection alongside recurring messaging around Hjelper mye.

Est. total spend
$289K – $920K
All-time, estimated range
Ads indexed
25
Total views
26.3M
Markets
2
Countries the ads ran in

Most-viewed If YouTube ads

Top 20 by views · list updated

See all 25 If ads

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About If

If is the Norwegian operation of If P&C Insurance, a leading property and casualty insurer in the Nordic region. The company provides a broad range of non-life insurance policies to individuals and businesses in Norway, including vehicle, property, travel, health, and liability coverage. Operating in Norway through its branch If Skadeforsikring NUF, the business is part of the Finland-based Sampo Group.

Company
If Skadeforsikring NUF
Category
Property and casualty insurance
Headquarters
Norway
Advertises in
2 countries

If YouTube ads — FAQ

If is a property and casualty insurer operating in Norway as part of Sampo Group. On YouTube, If advertises non-life insurance coverage for individuals and businesses, including car and travel insurance policies.
If's YouTube ads frequently highlight specific coverage options like car insurance and travel insurance. A recurring theme in its campaigns is "Hjelper mye" (Helps a lot), alongside topics such as virtual reality for recovery.
If uses short video ads that run up to 15 seconds. The majority are horizontal videos, complemented by a smaller share of vertical, Shorts-style spots.
If advertises exclusively in Norwegian on YouTube, targeting audiences in Norway.
AdSee has indexed 25 YouTube ads from If, with 26.3M views in total, shown in 2 countries.
If's YouTube ads in the AdSee library ran most often in Norway and Sweden.
AdSee estimates If's YouTube ad spend at $289K – $920K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by If.
The most-viewed If ad in the AdSee library is “If — Car Insurance”, with 3.5M views on YouTube.
If's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09519748419778772993?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.