idealo YouTube ads: Top video campaigns and creative examples

#1680 YouTube advertiser by spendRetail EcommerceFrance

idealo is an online price comparison service that helps shoppers track price histories and find deals across millions of products. Across 4 markets, its YouTube advertising has generated 66.6M views across 11 ads. The video campaigns frequently highlight price guides and savings tips for popular items like smartphones, robot vacuums, and gaming consoles.

Est. total spend
$333K – $1.3M
All-time, estimated range
Ads indexed
11
Total views
66.6M
Markets
4
Countries the ads ran in

Most-viewed idealo YouTube ads

Top 11 by views · list updated

About idealo

idealo.fr is a price and product comparison portal serving online shoppers in France. Operated by German company idealo internet GmbH, a majority-owned subsidiary of Axel Springer SE, the platform enables users to compare prices, track price histories, and review merchant offers across millions of products. Founded in Berlin in 2000, idealo launched its French domain in 2007 and operates localized comparison services across several European markets.

Company
idealo internet GmbH
Category
Online price comparison service
Headquarters
France
Advertises in
4 countries

idealo YouTube ads — FAQ

idealo advertises its online price and product comparison service. The platform allows consumers to compare prices, monitor price histories, and review merchant offers across a wide range of retail products.
idealo's YouTube ads focus on helping shoppers save money across popular categories like robot vacuums, smartwatches, smartphones, LEGO sets, and video games. Common themes include price alerts, sales guides, and comparing prices before pre-ordering.
idealo uses a combination of vertical Shorts and standard horizontal videos. Most of its video ads are quick spots lasting up to 15 seconds, alongside longer 30- to 60-second guides.
idealo advertises entirely in French, targeting online shoppers in France.
AdSee has indexed 11 YouTube ads from idealo, with 66.6M views in total, shown in 4 countries.
idealo's YouTube ads in the AdSee library ran most often in France, Myanmar, Spain and Poland.
AdSee estimates idealo's YouTube ad spend at $333K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by idealo.
The most-viewed idealo ad in the AdSee library is “Idealo — Comparez les prix des aspirateurs robots”, with 21.1M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.