Hellmann's YouTube Ads and Commercials

#1675 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Hellmann's Brazil distributes condiments including mayonnaise, ketchup, mustard, and salad dressings. Across 13 ads with 212M views in Brazil, its YouTube video campaigns highlight Hellmann's Supreme, Sunday dining occasions, and NBA-themed promotions.

Est. total spend
$424K – $1.3M
All-time, estimated range
Ads indexed
13
Total views
212M
Markets
1
Countries the ads ran in

Most-viewed Hellmann's YouTube ads

Top 13 by views · list updated

Hellmann's Brasil — Hellmann's — O Domingo Fica Tudo de Bom (YouTube video ad)0:15

Hellmann's Brasil

Hellmann's — O Domingo Fica Tudo de Bom

118.3M views
Hellmann's Brasil — Hellmann's — O Domingo Fica Tudo de Bom (YouTube video ad)0:06

Hellmann's Brasil

Hellmann's — O Domingo Fica Tudo de Bom

59.5M views
Hellmann's Brasil — Hellmann's Supreme - Maionese (YouTube video ad)0:15

Hellmann's Brasil

Hellmann's Supreme - Maionese

15.4M views
Hellmann's Brasil — Hellmann's — Festival Flavors at Home (YouTube video ad)0:33

Hellmann's Brasil

Hellmann's — Festival Flavors at Home

9.7M views
Hellmann's Brasil — Hellmann's Supreme - A Maionese Mais Cremosa do Brasil (YouTube video ad)0:15

Hellmann's Brasil

Hellmann's Supreme - A Maionese Mais Cremosa do Brasil

5.3M views
Hellmann's Brasil — Hellmann's Supreme - Sabor Irresistível (YouTube video ad)0:06

Hellmann's Brasil

Hellmann's Supreme - Sabor Irresistível

1.2M views
Hellmann's Brasil — Hellmann's Supreme - Promoção e Sorteio (YouTube video ad)0:15

Hellmann's Brasil

Hellmann's Supreme - Promoção e Sorteio

918.6K views
Hellmann's Brasil — Hellmann's - O Sabor Irresistível da NBA (YouTube video ad)0:06

Hellmann's Brasil

Hellmann's - O Sabor Irresistível da NBA

300K views
Hellmann's Brasil — Hellmann's — Creamy Mayonnaise (YouTube video ad)0:06

Hellmann's Brasil

Hellmann's — Creamy Mayonnaise

269.6K views
Hellmann's Brasil — Hellmann's — O Sabor Irresistível da NBA (YouTube video ad)0:06

Hellmann's Brasil

Hellmann's — O Sabor Irresistível da NBA

251.7K views
Hellmann's Brasil — Hellmann's Supreme - A Maionese Mais Cremosa do Brasil (YouTube video ad)0:05

Hellmann's Brasil

Hellmann's Supreme - A Maionese Mais Cremosa do Brasil

161.8K views
Hellmann's Argentina — Hellmann's - El Verdadero Placer Está en el Sabor (YouTube video ad)0:15

Hellmann's Argentina

Hellmann's - El Verdadero Placer Está en el Sabor

146.6K views
Hellmann's Brasil — Hellmann's NBA Promotion (YouTube video ad)0:15

Hellmann's Brasil

Hellmann's NBA Promotion

47.1K views

About Hellmann's

Hellmann's Brazil is the local division of the global food and condiments brand owned by Unilever (UNILEVER BRASIL LTDA.). The brand distributes mayonnaise, ketchup, mustard, and salad dressings to retail consumers and food service professionals throughout Brazil. Introduced to the Brazilian market in 1962, Hellmann's is one of the leading mayonnaise brands in the country.

Company
UNILEVER BRASIL LTDA.
Category
Condiments and sauces
Headquarters
Brazil
Advertises in
1 country

Hellmann's YouTube ads — FAQ

Hellmann's Brazil, owned by Unilever, advertises condiments and sauces including mayonnaise, ketchup, mustard, and salad dressings for retail consumers and food service professionals.
Hellmann's YouTube ads frequently spotlight its Supreme mayonnaise line, emphasizing creamy texture and flavor. Recurring themes also include Sunday family meals, promotions and sweepstakes, and ties to the NBA.
Hellmann's primarily runs horizontal video ads, with the vast majority being short spots lasting up to 15 seconds alongside occasional longer mid-length videos.
Hellmann's advertises primarily in Portuguese for its Brazilian market, with a small portion of ads also running in Spanish.
AdSee has indexed 13 YouTube ads from Hellmann's, with 212M views in total, shown in 1 country.
Hellmann's's YouTube ads in the AdSee library ran most often in Brazil.
AdSee estimates Hellmann's's YouTube ad spend at $424K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Hellmann's.
The most-viewed Hellmann's ad in the AdSee library is “Hellmann's — O Domingo Fica Tudo de Bom”, with 118M views on YouTube.
Hellmann's's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12439697655544676353?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.