ICI PARIS XL YouTube ads: commercials and campaign data

#1094 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

ICI PARIS XL is a beauty retail chain founded in 1968, offering luxury perfumes, skincare, makeup, and hair care across the Benelux region. Its YouTube advertising spans 15 video ads and 44.7M views across 8 markets. The brand's video campaigns heavily feature luxury fragrance promotions from partners such as Gucci Flora, Burberry, and BOSS.

Est. total spend
$179K – $2.2M
All-time, estimated range
Ads indexed
15
Total views
44.7M
Markets
8
Countries the ads ran in

Most-viewed ICI PARIS XL YouTube ads

Top 15 by views · list updated

Gucci Beauty — Gucci Flora - The Fragrance Collection (YouTube video ad)0:15

Gucci Beauty

Gucci Flora - The Fragrance Collection

19.6M views
Gucci Beauty — Gucci Flora Fragrance Collection (YouTube video ad)0:06

Gucci Beauty

Gucci Flora Fragrance Collection

12.1M views
Burberry — Burberry Goddess — The New Parfum (YouTube video ad)0:20

Burberry

Burberry Goddess — The New Parfum

5M views
Hugo Boss Fragrances - Coty — BOSS — Happy Holidays (YouTube video ad)0:10

Hugo Boss Fragrances - Coty

BOSS — Happy Holidays

1.8M views
Gucci Beauty — Gucci Flora - Garden of Aria Fragrance Collection (YouTube video ad)0:12

Gucci Beauty

Gucci Flora - Garden of Aria Fragrance Collection

1.4M views
Burberry — Burberry Hero Elixir de Parfum (YouTube video ad)0:15

Burberry

Burberry Hero Elixir de Parfum

1.1M views
Hugo Boss Fragrances - Coty — BOSS The Scent — The New Refillable Fragrances (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS The Scent — The New Refillable Fragrances

862.4K views
Burberry — Burberry Goddess — The New Parfum (YouTube video ad)0:10

Burberry

Burberry Goddess — The New Parfum

700.1K views
Burberry — Burberry Goddess Fragrance Ad (YouTube video ad)0:12

Burberry

Burberry Goddess Fragrance Ad

691.4K views
Hugo Boss Fragrances - Coty — BOSS The Scent - Now Refillable (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS The Scent - Now Refillable

563.3K views
Hugo Boss Fragrances - Coty — BOSS - Holiday Gift Wrapping Fail (YouTube video ad)0:15

Hugo Boss Fragrances - Coty

BOSS - Holiday Gift Wrapping Fail

384.4K views
Chloé Fragrances - Coty — Chloé Parfums — Le Parfum (YouTube video ad)0:10

Chloé Fragrances - Coty

Chloé Parfums — Le Parfum

168.7K views
ICI PARIS XL Nederland — ICI PARIS XL - Top Deal op Mascara's (YouTube video ad)0:06

ICI PARIS XL Nederland

ICI PARIS XL - Top Deal op Mascara's

61.2K views
ICI PARIS XL Nederland — ICI PARIS XL - Top Deal op bijna alles (YouTube video ad)0:15

ICI PARIS XL Nederland

ICI PARIS XL - Top Deal op bijna alles

38.6K views
ICI PARIS XL Nederland — ICI PARIS XL - Top Deal Perfume Sale (YouTube video ad)0:10

ICI PARIS XL Nederland

ICI PARIS XL - Top Deal Perfume Sale

33.2K views

About ICI PARIS XL

ICI PARIS XL is a beauty retail chain in the Netherlands specializing in luxury perfumes, skincare, makeup, and hair care products. Founded in 1968 in Brussels, Belgium, the brand operates across the Benelux region with hundreds of physical stores and an online store. It is owned by the health and beauty retail conglomerate AS Watson Group.

Company
Ici Paris Xl Nederland B.V.
Category
Perfumes and cosmetics retail
Headquarters
Netherlands
Advertises in
8 countries

ICI PARIS XL YouTube ads — FAQ

ICI PARIS XL is a beauty retail chain operating in the Netherlands and across the Benelux region. It specializes in luxury perfumes, skincare, makeup, and hair care products, operating both physical retail stores and an online shop.
ICI PARIS XL's YouTube ads primarily showcase luxury designer fragrances. Recurring ad themes highlight specific perfume collections and new product releases from brands such as Gucci Flora, Burberry Goddess, Burberry Hero, and BOSS The Scent.
ICI PARIS XL uses an even split of horizontal videos and vertical Shorts-style spots. The vast majority of its video ads are short formats running up to 15 seconds, with occasional spots between 16 and 30 seconds.
ICI PARIS XL runs YouTube ads mainly in English, followed by Dutch and French.
AdSee has indexed 15 YouTube ads from ICI PARIS XL, with 44.7M views in total, shown in 8 countries.
ICI PARIS XL's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany, the United States and Italy. In total they were shown in 8 countries.
AdSee estimates ICI PARIS XL's YouTube ad spend at $179K – $2.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ICI PARIS XL.
The most-viewed ICI PARIS XL ad in the AdSee library is “Gucci Flora - The Fragrance Collection”, with 19.6M views on YouTube.
ICI PARIS XL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06435679842158510081?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.