Huel YouTube Ads and Commercials

#1870 YouTube advertiser by spendDTCUnited KingdomVerify on Google Ads Transparency Center

Huel produces plant-based, nutritionally complete meal replacements, powders, and ready-to-drink shakes. With 20+ ads and 22.0M views across 5 markets, its YouTube video advertising highlights everyday nutrition, fitness routines, and retail availability for products like Daily Greens and Black Edition.

Est. total spend
$66.0K – $1.1M
All-time, estimated range
Ads indexed
28
Total views
22.0M
Markets
5
Countries the ads ran in

Most-viewed Huel YouTube ads

Top 20 by views · list updated

See all 28 Huel ads

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About Huel

Huel is a British company that manufactures and sells plant-based, nutritionally complete meal replacements, powders, ready-to-drink shakes, and snacks. Founded in 2014 by Julian Hearn and James Collier, the brand produces convenient foods designed to supply essential vitamins, minerals, and macronutrients. Huel operates globally as a direct-to-consumer brand, serving markets across Europe, North America, and beyond.

Company
HUEL LIMITED
Category
Plant-based meal replacements
Headquarters
United Kingdom
Advertises in
5 countries

Huel YouTube ads — FAQ

Huel is a British direct-to-consumer brand that produces plant-based, nutritionally complete meal replacements, powders, ready-to-drink shakes, and snacks. Based in the United Kingdom, the company makes convenient foods formulated with essential vitamins, minerals, and macronutrients.
Huel's YouTube ads focus on product reviews, daily nutrition, and fitness fuel for endurance athletes and weekend warriors. Recurring topics highlight specific items like Daily Greens, the Black Edition vegan protein shake, and retail availability at Target.
Huel uses a mix of horizontal videos and vertical Shorts-style spots, with horizontal formats being more common. Most of the video ads run between 16 and 30 seconds.
Huel advertises entirely in English across its YouTube video ads.
AdSee has indexed 28 YouTube ads from Huel, with 22.0M views in total, shown in 5 countries.
Huel's YouTube ads in the AdSee library ran most often in the United Kingdom, the United States, Romania, Spain and Germany.
AdSee estimates Huel's YouTube ad spend at $66.0K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Huel.
The most-viewed Huel ad in the AdSee library is “Huel — My 30 Day Review”, with 4.6M views on YouTube.
Huel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13378536979138871297?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.