Hometap YouTube Ads & Video Creative Examples

#829 YouTube advertiser by spendFintechUnited StatesVerify on Google Ads Transparency Center

Hometap provides home equity investments, giving homeowners cash upfront for a share of future value without monthly payments. Across 30+ YouTube ads in the US totaling 61.6M views, the brand's video campaigns focus on tapping home equity without selling or refinancing, funding small businesses, and comparing investments to traditional debt options like HELOCs.

Est. total spend
$1.2M – $3.1M
All-time, estimated range
Ads indexed
31
Total views
61.6M
Markets
1
Countries the ads ran in

Most-viewed Hometap YouTube ads

Top 20 by views · list updated

See all 31 Hometap ads

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About Hometap

Founded in 2017 and headquartered in Boston, Massachusetts, Hometap is a financial technology company that provides home equity investments (HEIs) to homeowners across the United States. The platform offers cash upfront in exchange for a minority share of the home's future value, serving as an alternative to traditional debt options without requiring monthly payments or interest.

Company
Hometap Equity Partners, LLC
Category
Home equity investment financing
Headquarters
United States
Advertises in
1 country

Hometap YouTube ads — FAQ

Hometap is a Boston-based financial technology company providing home equity investments. It offers homeowners cash upfront in exchange for a minority share of their home's future value, serving as an alternative to traditional debt without monthly payments or interest.
Hometap's YouTube ads focus on accessing home equity without selling or refinancing. Common themes include explaining home equity investments, comparing them to HELOCs, and using the funds for goals such as financing a small business.
Hometap utilizes an even mix of vertical Shorts and standard horizontal video ads. Most of its video creatives run between 31 and 60 seconds, with a smaller portion running 30 seconds or shorter.
Hometap advertises entirely in English on YouTube for its audience in the United States.
AdSee has indexed 31 YouTube ads from Hometap, with 61.6M views in total, shown in 1 country.
Hometap's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Hometap's YouTube ad spend at $1.2M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Hometap.
The most-viewed Hometap ad in the AdSee library is “Hometap — Access Home Equity Without Selling or Refinancing”, with 14.6M views on YouTube.
Hometap's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10129056222968545281?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.