BBVA YouTube ads: Watch the top video campaigns

#777 YouTube advertiser by spendFintechSpainVerify on Google Ads Transparency Center

BBVA is a Spanish multinational financial services group providing retail banking, commercial loans, credit cards, and digital banking services. Across 3 markets, its YouTube advertising has gathered 174M views across 30+ video ads. Campaigns frequently highlight digital merchant solutions such as Bizum and Android TPV terminals alongside youth accounts, travel packs, and AI-personalized cards.

Est. total spend
$868K – $3.3M
All-time, estimated range
Ads indexed
38
Total views
174M
Markets
3
Countries the ads ran in

Most-viewed BBVA YouTube ads

Top 20 by views · list updated

See all 38 BBVA ads

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About BBVA

BBVA is a Spanish multinational financial services group providing retail banking, commercial loans, credit cards, mortgages, and investment solutions. The domain bbva.es serves as the bank's main digital banking portal for individual and commercial clients in Spain. Tracing its origins back to 1857, parent entity Banco Bilbao Vizcaya Argentaria, S.A. is one of the largest financial institutions in Europe and Latin America.

Company
Banco Bilbao Vizcaya Argentaria, S.A.
Category
Banking and financial services
Headquarters
Spain
Advertises in
3 countries

BBVA YouTube ads — FAQ

BBVA (Banco Bilbao Vizcaya Argentaria, S.A.) is a Spanish financial services group offering retail banking, commercial loans, credit cards, mortgages, and investment solutions. Headquartered in Spain, it operates as a major financial institution serving individual and business clients.
BBVA's YouTube ads frequently highlight business payment solutions such as point-of-sale terminals (TPVs), mobile payments, and Bizum integration. Other ads focus on consumer banking offerings, including youth accounts and cards, travel packs, and AI card personalization.
BBVA uses an even split between vertical Shorts-style videos and standard horizontal formats. Most of the video ads are short spots running up to 30 seconds.
BBVA advertises on YouTube entirely in Spanish, reflecting its primary digital banking audience in Spain.
AdSee has indexed 38 YouTube ads from BBVA, with 174M views in total, shown in 3 countries.
BBVA's YouTube ads in the AdSee library ran most often in Spain, France and Portugal.
AdSee estimates BBVA's YouTube ad spend at $868K – $3.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BBVA.
The most-viewed BBVA ad in the AdSee library is “BBVA — Personalize your card with AI”, with 44.0M views on YouTube.
BBVA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11434685427223625729?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.