The question "Do You Wake Up With Back Pain?" accompanied by graphics illustrating pain levels.

The ad opens with graphics asking if the viewer wakes up with back pain, showing different levels of discomfort. It then transitions to a woman sleeping peacefully, followed by graphics illustrating different sleeping positions and firmness preferences. A physical therapist is shown, then a woman interacting with a Helix mattress, and finally, the therapist is shown again, recommending the mattress. The video concludes with shots of the mattress being manufactured and a final graphic with the brand logo and slogan.