A man speaking directly to the camera in a professional setting.

The video opens with a close-up of a man speaking, then transitions to a graph illustrating disruptive innovation over time. It then shows a building with the text "CORE COMPETENCE" and a shot of a university building. A man in a suit, identified as Willy Shih, Professor of Management Practice at Harvard Business School, speaks directly to the camera. The video then shows abstract code and network graphics, followed by a meeting in progress and an aerial view of a busy intersection. The text "No technology is intrinsically SUSTAINING or DISRUPTIVE" appears on a laptop screen. The video shows people in business settings, a phone with colorful graphics, a box labeled "JOB TO BE DONE", and a team collaborating. The word "PLAN" is displayed on a yellow background. The video concludes with a silhouette of a person looking out at a city at night, followed by Willy Shih speaking again, and finally, an end card with the Harvard Business School Online logo and course information.