The bold text "no mid-contract price hikes here" immediately grabs attention.

The ad opens with a pink background and the text "no mid-contract price hikes here". A pigeon is shown at the bottom of the screen. The text then changes to "just data boosts" with the pigeon appearing to fly upwards with pink smoke trails. The scene transitions to a smartphone screen displaying "£10" and "75GB". The "data boost" text appears in a yellow speech bubble. The final scene shows the text "Are you on giffgaff or something?".