The unusual image of a pigeon launching like a rocket with bright pink smoke.

The ad opens with a pigeon on a bright pink background. Text appears, asking "no mid-contract price hikes just data boooosts?!". The pigeon then appears to launch upwards with pink smoke and light emanating from beneath it, as if it's a rocket. The text remains on screen. The scene then changes to show the text "Are you on giffgaff or something?" with the giffgaff logo. The pigeon animation is brief and stylized.