The initial shot features a model with striking red tights and a black dress, with the GHD logo appearing as a cluster of white dots.

The ad features three models with different hair types and colors (black, red, and blonde). They are shown in various poses, often with dramatic lighting and hair styling. The editing is fast-paced, with quick cuts between models and close-ups of their hair. There are also shots of hair styling tools, specifically hair straighteners. The setting is a clean studio with a grey background, transitioning to a red background for some scenes. The ad ends with the brand logo and tagline.