The initial close-up of the woman's face and the prominent 'ghd' logo.

The ad opens with a close-up of a woman with long, dark, wavy hair, her face partially obscured. The word 'ghd' appears in a dotted font. The scene transitions to a medium shot of the woman, looking directly at the camera. She then holds up a black hair straightening iron, the 'GHD CHRONOS MAX' text appears. The screen briefly goes black, then shows the woman standing in a black dress, her hair styled straight. The final scene is a black screen with the GHD logo and text.