The initial scene inside the subway car with diverse passengers.

The ad opens inside a subway car with several passengers. A person is seen putting a package of cookies into a bag. The scene then shifts to a group of people dancing and interacting inside the subway car. A woman in a green sweater holds up a package of Gullón Zero cookies. The camera then zooms in on the faces of various passengers, who look intrigued. The ad concludes with a shot of the Gullón Zero cookie packaging.