Animated pirate on an island with a treasure chest.

The ad opens with an animated pirate on a small island in the sea, with the Gullón logo in the corner. The scene transitions to the pirate waving and then looking at an open treasure chest on a beach. The title 'Hookies' appears. More animated characters, including a tiger and a frog, join the pirate. The scene then shifts to two children, dressed as pirates, eating cookies and drinking juice. The ad shows various Gullón Hookies products, including cookies and cereal bars, and ends with the Gullón logo and the 'Hookies' title.