The text "БОЛКА В КРЪСТА?" (BACK PAIN?) appears on screen with a man visibly in pain.

The ad opens with a man in an orange shirt with a large '5' on it, looking distressed and holding his lower back. He is in a gymnasium setting with other people in the background, some cheering. Text appears on the left side of the screen. The scene transitions to a close-up of the man's back, showing pain. Then, the man and a woman, also in orange shirts, are shown happily playing and interacting with children in the gymnasium, suggesting relief and renewed activity. The product packaging is shown on the left.