The initial text 'ВРЕМЕТО НА РЕТИНОЛ ИЗТЕЧЕ...' (The time for retinol has passed...) is intriguing.

The ad opens with a close-up of an Avène Hyaluron Activ+ Retinal 0.1% Lifting Cream bottle against a white background. Text appears on screen. The scene then transitions to show multiple bottles of the cream, with a focus on the center one. More text appears. The ad then shows a close-up of a woman's face, focusing on her eyes and skin. Text appears over her face. Finally, the ad returns to a shot of the Avène cream bottle, this time with laboratory test tubes in the background. The pacing is slow and deliberate, with smooth transitions.