The "CAN YOU FIND 10 DIFFERENCES?" text and the split-screen comparison.

The ad begins with a split-screen comparison of two images, featuring an elderly woman in a rocking chair in a dimly lit room. The text "CAN YOU FIND 10 DIFFERENCES?" is prominently displayed. Various elements in the images are highlighted with a finger icon, indicating differences. The scene then transitions to a kitchen setting with a woman reacting with surprise as a burglar breaks in through a window. The ad concludes with the "Sherlock" game logo and a "PLAY FREE" button.