The "FIND THE CAT" text overlay and the animated magnifying glass searching the winter scene.

The ad opens with a winter scene in a town square, featuring a decorated Christmas tree and a horse-drawn carriage. A magnifying glass moves across the scene, highlighting details. The scene then transitions to a balcony overlooking a snowy town at night, with a family in Christmas attire. The ad ends with a game interface showing the Sherlock logo and a 'Play Free' button.