Formula YouTube Ads: Top Video Campaigns and Creatives

#3934 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Formula provides personalized nutrition and weight loss plans, offering custom meal tracking, calculators, and diet guides. Its YouTube advertising footprint includes 20+ ads and 6.5M views in the United States. The video creatives focus heavily on specific nutrition approaches, featuring topics like anti-inflammatory eating, carb calculators, carnivore plans, and cortisol management.

Est. total spend
$130K – $324K
All-time, estimated range
Ads indexed
22
Total views
6.5M
Markets
1
Countries the ads ran in

Most-viewed Formula YouTube ads

Top 20 by views · list updated

See all 22 Formula ads

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About Formula

Formula is a personalized nutrition and weight loss platform that offers custom meal plans, food tracking tools, macro calculators, and recipe libraries for diets such as Mediterranean, Anti-inflammatory, and Carnivore. Operated by Delaware-registered Fjor Nutrition Inc., which was founded in 2018, the service is delivered through a web membership and mobile app. It serves health-conscious consumers primarily in the United States and international markets.

Company
Fjor Nutrition Inc.
Category
Diet and nutrition app
Headquarters
United States
Advertises in
1 country

Formula YouTube ads — FAQ

Formula is a personalized nutrition and weight loss platform operated by Fjor Nutrition Inc. It offers custom meal plans, food tracking tools, macro calculators, and recipe libraries for various diets through its mobile app and web membership.
Formula's YouTube ads focus on weight loss transformations, carb range calculators, and specific eating plans like anti-inflammatory, carnivore, and apostle diets. Several ads also highlight managing cortisol levels and utilizing nutrition quizzes.
Formula relies entirely on vertical Shorts-style video ads. The vast majority of these spots run for 15 seconds or less, with the remainder staying under 30 seconds.
Formula advertises exclusively in English in its YouTube video campaigns.
AdSee has indexed 22 YouTube ads from Formula, with 6.5M views in total, shown in 1 country.
Formula's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Formula's YouTube ad spend at $130K – $324K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Formula.
The most-viewed Formula ad in the AdSee library is “Your Weight = Your Carb Range Calculator”, with 3.1M views on YouTube.
Formula's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15853177425765597185?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.