A man dressed as a king walking through a store.

The ad opens with a split screen. On the left, two women are working at a desk in a store. On the right, a man in a king's costume walks past shelves of books and media. The screen then transitions to a man dressed as a king sitting in a yellow armchair, holding a Fnac card and a glowing object. The Fnac logo and promotional text appear on the right side of the screen.