A man dressed as a king walking through a store.

The ad opens with a split screen showing two different scenes. On the left, two women are working at a counter in a store. On the right, a man dressed as a king walks through a store, holding a card. The screen then transitions to a man dressed as a king sitting in a yellow armchair, holding a card and a glowing object. The background is dark with the Fnac logo and promotional text. The pacing is moderate, with quick cuts between scenes.