A young boy with a sticky note on his forehead asks 'Am I the king of the forest?'

The ad opens with a young boy wearing a yellow sticky note on his forehead with 'ELG' written on it, playing a guessing game. The scene shifts to a family (parents and two children) sitting around a table, also playing a similar game with sticky notes on their foreheads. The father then eats a bowl of yogurt, and the ad transitions to a product shot of three Yoplait Kvarg yogurt cups with fruit and vanilla bean garnishes. The overall mood is warm and familial, transitioning to a focus on healthy eating.