The vibrant colors of the pasta dish and the prominent "40g PROTEIN" text on the packaging.

The video opens with a close-up of a bowl of pasta with green peas and a sprig of basil, next to a package of Fjordland Proteinbowl. The camera then pulls back slightly to reveal a glass of water, some bread, and a white vase with a plant in the background. Text overlays appear and disappear throughout the short clip.