The initial surprised expression of the woman and the question "ROUGEURS ?" grabs attention.

The ad opens with a close-up of a woman with a surprised expression, text overlayed asking about redness. It then transitions to a street scene with Erborian products displayed, followed by shots of the woman applying serum and cream, and a before/after comparison of her skin. The pacing is quick, with text overlays highlighting product benefits and ingredients. The background shifts from a city street to a lush, green, nature-inspired setting with large lotus leaves.