The initial display of four different shades of the CC Crème tubes.

The ad opens with a shot of four tubes of Erborian CC Crème, each with a different shade indicated by a color swatch at the bottom. A woman is seen standing on top of the tubes. The scene then transitions to close-ups of a woman's face, highlighting the product's ingredients like hyaluronic acid and centella asiatica. The texture of the cream is shown being applied to the skin. The ad features diverse models applying and showcasing the product, emphasizing its color-correcting and skin-boosting effects. The pacing is quick and dynamic, with smooth transitions between shots.