The smiling faces of diverse individuals against a dramatic sky.

The ad opens with a series of close-ups on diverse individuals (a Black man, a white woman in a hard hat, a man with a beard) smiling against a cloudy sky backdrop. The text "PREPARER LE TERRAIN, C'EST DEJA BATIR L'AVENIR" appears. Then, a group of five diverse individuals in work uniforms and hard hats are shown standing on stairs, looking towards the camera. The pacing is moderate, with quick cuts between the individuals and then a longer shot of the group. The ad ends with a solid blue screen.