The large, colorful 'KESÄALE' text and the bright flowers.

The ad opens with a bright blue background and large, puffy white and yellow flowers at the top. Text appears in large, bubbly letters: 'KESÄALE'. Below this, smaller text reads 'Kesän rehevin ale!' and the Elisa logo. A smartwatch is shown on the right, with a price tag of 169€. The scene transitions to a large JBL speaker with pink lighting, priced at 349€. The text 'Kesäale nyt Elisa myymälöissä ja Elisa.fi' appears.