The large, colorful, puffy letters spelling 'KESÄALE' immediately grab attention.

The ad opens with a bright blue background and large, puffy, yellow and white letters spelling out 'KESÄALE'. Below this, in white text, is 'Kesän rehevin ale!' and the Elisa logo. To the right, a black Samsung Galaxy A57 5G phone is displayed next to a price tag showing '379 €'. The phone screen shows a light blue gradient. The price tag also includes details about the phone, such as '30 pv alin hinta 4.49 €', 'Samsung Galaxy A57 5G 128 Gt', and energy efficiency ratings. The ad has a vibrant and summery feel, with large, stylized flowers at the top.