A hand reaching into a drawer and picking up a blue iPhone.

The video begins with a hand reaching into a drawer filled with various items, including a phone, scissors, and a toy train. The hand picks up a blue iPhone. The phone is then shown being tossed into a trash can, followed by footage of a garbage truck and a landfill. The scene shifts to the iPhone being placed into an ecoATM recycling machine. The machine dispenses cash, and the video ends with the ecoATM logo and website.