Hands opening a new iPhone box.

The video opens with a close-up of hands opening an iPhone box. Text overlays appear, asking if the viewer is getting the new iPhone. The scene then shifts to someone using an older iPhone, with text suggesting to retire it the right way. Finally, a person approaches an ecoATM kiosk, which offers cash for iPhones. The video ends with a shot of the ecoATM kiosk and branding.