The initial shot of the Palette logo and the product box with a model's striking hair.

The ad opens with the Palette logo. It then shows a box of Palette Deluxe Permanent hair dye, featuring a model with black hair. The next scenes show a woman applying hair dye, a close-up of hair with oil, a woman applying a hair mask, and then the woman with beautiful, voluminous dark hair. The ad transitions to her walking outside in different outfits and weather, showcasing her hair's shine and health. The final scene displays four boxes of Palette Deluxe hair dye in different shades, with a 'No. 1 in Europe' badge.