A woman walking confidently in a city street with the Maybelline logo.

The ad opens with a woman walking down a street, then cuts to her legs in high heels. It then shows a large billboard with neon lights spelling out "SKY HIGH" and a Maybelline mascara tube. The ad then shows the mascara tube and wand, followed by a close-up of a woman's eye with long lashes. Finally, it shows the mascara tube again with text overlay and a cityscape of New York.