The striking visual of the woman with voluminous red hair and the prominent product bottle.

The ad opens with a woman with red hair looking at the camera, then transitions to a close-up of the Vichy Dercos Aminixil Clinical R.E.G.E.N. Booster serum bottle. It then shows animated red liquid drops and particles with text overlays. Finally, it features a man in a lab coat, with shelves of the product in the background.