The prominent VICHY DERCOS logo and the modern laboratory setting.

The ad opens with a man in a lab coat standing in a modern, clean laboratory setting, with shelves of red vials behind him. The VICHY DERCOS logo appears. It then transitions to a close-up of a man's scalp, with text overlay about hair longevity. A woman with wavy red hair is shown next to a product bottle, followed by an abstract visual of a red liquid with text about 4.5% Aminixil Longevity Complex. The ad then shows a black and white close-up of hair roots with text about acting at the source. This is followed by visuals of a red drop and text about reducing hair loss and stimulating growth. The ad shows before-and-after split screens of male and female scalps at week 1 and week 11, demonstrating hair regrowth. Finally, it displays the number of hair strands gained and the time frame, ending with a shot of the product bottle.