A close-up of a KitKat Double Chocolate bar on a plate.

The ad opens with a KitKat Double Chocolate bar on a wooden plate. A hand reaches in and takes the bar. A man is shown taking a bite and reacting positively. The ad then transitions to close-ups of KitKat bars breaking apart, revealing their wafer and filling. It showcases the 'Hazelnut' and 'Salted Caramel' fillings, followed by a shot of the bars being covered in chocolate. The final sequence displays various KitKat flavors and packaging, ending with a shot of three different KitKat bars.