A woman's surprised expression on a bus.

The ad opens with a woman on a bus, looking surprised. The scene transitions to a close-up of her face, then shows the Always Ultra Day product packaging. Animated graphics illustrate the pad's absorbency, showing liquid being drawn into it. The ad then shows the pad itself, highlighting its 'toplaag' (top layer) and its ability to absorb heavy menstrual flow. Finally, it shows the product range and ends with the brand name.