The large red text 'ADIEU' and the man pulling off his shirt.
The ad opens with a man in white shorts and a tank top, looking down as he pulls at his shirt. The word 'ADIEU' appears in large red letters. He then pulls his shirt completely off, revealing his torso and a tattoo. The text 'MAUVAISES ODEURS' appears. A bottle of laundry detergent is shown. The Persil logo appears with the word 'NOUVEAU'. The man is shown again, looking up with his eyes closed and hands on his neck, with text 'FRAÎCHEUR LONGUE DURÉE'. He then smiles and looks at the camera. A woman sits in a chair. Another woman is shown in a dynamic pose, seemingly flying, with the word 'REBOOSTÉ' appearing. A woman on roller skates jumps, with text 'SUPER FRAÎCHEUR'. Close-up on a bottle cap, then a full shot of the Persil bottle with text 'Technologie PROPRETÉ EN PROFONDEUR'. The bottle is shown again with text 'PROPRETÉ EN PROFONDEUR. C'EST'. The ad ends with the Persil bottle and text 'PROPRETÉ EN PROFONDEUR. C'EST PERSIL.'
